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Brand Spotlight: Gucci

By Claire Capuano

gucci glasses

Gucci, the renowned Italian luxury brand, stands as the epitome of elegance, innovation and opulence in the fashion world. But for Gucci, it wasn’t always like this. 

After spending some time abroad, working in luxury hotels, Guccio Gucci, the founder of Gucci, became fascinated by the guests’ luxury luggage. 

After returning to his home country, Italy, he took advantage of the country’s fine materials and talented craftsmen. 

In the 1920s, Guccio Gucci opened his own shop and began selling high quality leather bags to horsemen. 

Inspired by his time abroad, he expanded and began producing luxury luggage items like those which first had inspired him. 

It was then, in 1921, that Gucci, the luxury brand now known worldwide, came to life. 

Heritage and luxury

While the brand has evolved over the decades, Gucci’s rich heritage is deeply intertwined with its founder’s vision of luxury craftsmanship. 

Initially recognised for its fine leather goods, Gucci quickly became a symbol of sophistication and style, eventually expanding to include shoes, clothing, eyewear and fragrances. 

Gucci’s first retail shop opened in Rome, on the famous Via Condotti. Milan and Florence quickly followed, and in 1953, Gucci opened its first store in New York City. 

As Gucci continued to grow, the brand’s influence spread to a high profile international clientele including Elizabeth Taylor, Grace Kelly and Jackie Kennedy. 

In 1961, when Jackie Kennedy was spotted carrying a slouchy Gucci handbag, it was immediately renamed the ‘Jackie’. 

Throughout the years, Gucci received creative direction from greats like Tom Ford, Frida Giannini, Alessandro Michele and most recently in 2023, Sabato De Sarno. 

Through them, Gucci fuses rich history with contemporary flair.

gucci sunglasses

Quality and design

With a legacy spanning over a century, Gucci maintains the brand’s commitment to quality and attention to detail. 

Following the brand’s creative direction, Gucci eyewear embraces bold and eclectic designs that go beyond that of traditional eyewear. 

From oversized frames adorned with intricate embellishments to sleek pilot styles with unexpected details, each style reflects Gucci’s visionary approach to fashion. 

Each pair of Gucci glasses is meticulously crafted using premium materials, ensuring durability, comfort and style.

Gucci offers a range of frames that blend Italian craftsmanship with contemporary design.

The styles feature iconic design elements that pay homage to the brand’s heritage while incorporating modern touches. 

Each frame is a testament to Gucci’s distinctive aesthetic and timeless appeal.

gucci sunglasses

The most popular Gucci frames

Gucci’s eyewear collection offers a diverse selection of frames, each with its own unique style and appeal. 

Whether seeking classic silhouettes, retro-inspired designs or statement-making styles, wearers can find frames that complement their individual style and personality.

Iconic styles

Frames featuring the iconic double-G logo are among Gucci’s most sought-after styles. 

These frames often feature the logo prominently on the temples, adding a touch of luxury and sophistication to the design.

Cat-eye glasses

Cat-eye frames are another popular choice among Gucci eyewear enthusiasts. 

These feminine and retro-inspired frames feature upswept corners that add a touch of vintage glamour to any outfit. 

Square frames

Square frames are a versatile choice that suits a wide range of face shapes. 

Gucci offers square frames in various sizes and styles, from bold and chunky to sleek and sophisticated. 

These frames feature the iconic Gucci namesake and brand colours for instant recognition.

Oversized sunglasses

Oversized sunglasses have become a staple in Gucci’s eyewear collection. 

These bold frames make a statement with their exaggerated shapes and eye-catching details.

With an array of different frame and lens colours, each pair is unique enough while maintaining the brand’s aesthetic.

Metal frames

Gucci’s metal-framed sunglasses feature high-quality materials, impeccable craftsmanship and iconic design elements that are synonymous with the brand. 

These contemporary rectangular frames offer versatility and timeless appeal. Incorporating the discreet engraving on the frame and arms, they add a touch of luxury without being overly showy.

Gucci: defining high fashion in eyewear

Gucci’s legacy of luxury, innovation and cultural influence has solidified its status as one of the most iconic and prestigious fashion houses in the world. 

With its commitment to creativity, design and inclusivity, Gucci remains at the forefront of the industry, setting trends and shaping the future of eyewear.

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