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Inspired by the most on-trend styles, SmartBuyGlasses offer a vast collection of over 30,000 designer sunglasses from 180+ brands. Whether you’re looking for legendary Ray-Ban Aviators, sporty Oakley sunglasses, stylish Prada shades, or high-end Gucci fashion sunglasses; the catalogue of brands covers new, trending, and timeless eyewear brands. If you’re looking for an affordable solution to buying sunglasses online, SmartBuyCollection offers affordable frames without skimping on quality or style, whilst Arise Collective and Oh My Woodness! make an eco-friendly purchase easier, offering sustainable sunglasses for less. You’re spoilt for choice with the Value Collection which is home to low-cost fashion sunglasses and prescription sunglasses.

There’s a little something for everyone in the online store, with a variety of sunglasses for menwomen, and kids! Covering classic sunglasses shapes like pilot frames and round-frame sunglasses, to more avant-garde designs, like cat-eye frames and geometric sunnies - you’re sure to find the perfect pair of shades to suit you. If you’d like to enhance your sunglasses, SmartBuyGlasses provides the option to upgrade your favourite sunglasses frames to prescription sunglasses, alongside premium lens tints and coatings. Easily transition from indoor to outdoor settings with Transitions® Lenses, reduce glare on your lenses with polarised lenses, or upgrade a simplistic pair of shades to suit your style with mirrored lenses! 

Whatever your style preference, protect your eyes in the best way, and shop sunglasses online from SmartBuyGlasses UK. 


If you have a square face:

You have a well-defined face with a wide forehead, strong cheekbones, and a prominent jawline. Round glasses or thinner frames would be a great contrast to your strong features and be better suited to you. All the curves can help soften your features and compliment your natural looks. We recommend round and oval frames, but aviators or pilot sunglasses are worth a look too!

If you have a round face:
Normally nearly equal in length and width, the typical features of a round face are wide foreheads, full cheeks, and rounded chins. We recommend standard shades or prescription sunglasses with strong details and angles to contrast your soft features, like wayfarer or rectangular frames. By adding some contrast, your face can look thinner and longer.

If you have an oval face:
You have balanced features and high cheekbones, with a slightly narrower chin compared to your forehead. A lot of people consider this to be the most ideal face shape, with the most balanced proportions. People with oval-shaped faces are really lucky as pretty much any pair of glasses will suit them! However, you should be careful with oversized designer sunglasses as they can detract from your naturally balanced features.

If you have a heart-shaped face:
The typical complexion of a heart-shaped face is a wide forehead, high cheekbones, narrow jaw, and a well-defined chin. Your face resembles a heart shape since it is widest at the top and narrowest at the bottom. Help create the illusion of a smaller forehead and a broader chin by choosing sunglasses that are wider than your forehead, like pilot, wraparound, or wayfarer sunglasses for men.

At SmartBuyGlasses, our goal is to make it as easy as possible to buy sunglasses online and find prescription sunglasses in the UK, with the option to try sunglasses online. We offer an unrivalled approach to online shopping, by creating an ‘in-store’ experience, you can try on sunglasses online from the comfort of your own home. Check out our virtual try-on tool, which uses the latest virtual technology to superimpose your favourite designer sunglasses on your digital selfie.

Sunglasses - Frequently Asked Questions

First records of sunglass creation are depicted from The Inuits and ancient Chinese. In prehistoric times, Inuit peoples wore flattened walrus ivory “glasses”, composed of narrow slits to peer through and block harmful reflected rays from the sun. Similarly, a primitive design of sunglasses came about in China in the 12th century, when slabs of smoked quartz were created to protect eyes from the suns’ glare but offered no corrective powers. In the 18th century, James Ayscough began experimenting with tinted lenses in spectacles in the hope to improve vision with failing eyesight. He believed it was possible to correct impairments by changing the colour of lenses to a blue or green tint. 

However, the sunglasses we know and love today can be traced back to the English optician Sam Foster in 1929. Foster developed the first “modern” affordable sunglasses made for mass production, possible only with the introduction of injection moulding technology. He began to sell these on the Atlantic City Boardwalk, and his products soon gained widespread popularity in America. Through the mid-to-late 1900s, sunglasses continued to boom in popularity, with politicians, movie stars and musicians all sporting a pair as an everyday accessory. The science of sunglass technology continued to grow from then on, as other features of mass-production began to materialise, fostering the creation of anti-reflective, scratch-resistant, anti-fog, and polarized lenses. 

Choosing new sunglasses for everyday wear doesn’t need to be difficult, you just need to consider a couple of things before investing in your next pair. Whether you’re looking for sunglasses for men or women, the first step is to pick out sunglasses that complement your face shape. The goal is to accentuate your best features, and the best way to do that is to choose sunglass frames that contrast your face shape slightly. For example, a round-shaped face would benefit from angled frames, whilst square faces would look best with softer frames. 

If you’re not sure what your face shape is, look in a mirror (or take a photo using your phone or computer camera) and try to decide if your face has a prominent shape. There are 4 main shapes: square, round, oval, or heart-shaped. Once you’ve decided you can then take our recommendations below for a new pair of designer sunglasses or prescription sunglasses. If you’re still struggling, use our helpful guide here to help identify what sunglasses would work best for your face shape. 

If you’ve ever noticed glare reflecting off surfaces on a sunny day, you’re likely to benefit from a pair of polarised sunglasses. Put simply, polarised sunglasses are designed to reduce the glare from light-reflecting surfaces like water, snow, or glass. They look exactly the same as standard sunglasses, but their lenses have an embedded polarising feature film, to change the way the light reaches your eyes by blocking out light reflected from horizontal surfaces. We recommended polarised sunglasses for men or women to improve visual comfort whilst driving, enhance sports performance and they’re great for kids too! You can add these lenses to most of our designer sunglasses and prescription sunglasses, just choose the pair you like the most! For more information on polarised sunglasses, chat with our online optician, who is on hand to answer queries on eyewear health. Shop with total peace of mind knowing that we provide a 2-year warranty on every pair of sunglasses, which covers both the frames and lenses. And, if you change your mind about your new purchase, you can easily get your money back with the 100-day returns policy.