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    • - 2 Year Warranty on ALL Prescription Eyewear
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    • We offer free basic 1.5 index lenses on all prescription eyeglasses. We provide opportunities to upgrade and add features during checkout. We make shopping online for your glasses simple, efficient and safe.
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Building a business on profits alone

Having started the SmartBuyGlasses Optical Group with no investment at all (except for a lot of time!), the company has now grown to be a leading designer eyewear e-retailer selling in 30 countries and with over 150 employees globally.

Battling the bounce

SmartBuyGlasses needed to battle a high bounce-rate from checkout. Criteo’s ads now account for 7% of their online sales, making it their number one channel.  

How to spot fake designer items

SmartBuyGlasses has assured us that although the internet has enabled fake goods to be bought more easily, it is also helping us to combat the problem too.

Winning the next wave of shoppers

In Southeast Asia’s rapidly changing e-commerce landscape, retailers need to constantly revisit and refine their offerings or risk getting lost in the shuffle. Here’s the latest on how online retailers can keep an edge on the competition and remain relevant to consumers.

SmartBuyGlasses Optical Group Wins Entrepreneurial Award at the Australia China Business Awards 2014

The SmartBuyGlasses Optical Group won the Entrepreneurial Award at the Australia China Business Awards 2014 for changing the way the industry does business. 

SmartBuyGlasses showcases innovative 3d-tryon system on Bloomberg News

In this Bloomberg TV Interview from 12th June 2014 the founder and CEO of the SmartBuyGlasses Optical Group talks about the future of the online eyewear industry and how technologies like the virtual try-on software are changing the way consumers buy glasses. 

SmartBuyGlasses wins ACBA Business Excellence Award 2015

As winner of the Business Excellence Award for Business Innovation, the SmartBuyGlasses Optical Group was recognised for its on-going growth and innovation in the online eyewear market. The Business Innovation Award shows a continuation of the company’s success, having taken home the Entrepreneurial Award at last year’s ceremony.

SmartBuyGlasses features on Fit for Fashion

Fit for Fashion, in case you didn’t know, is the hottest reality TV show to hit the airwaves. It’s a mix-up of the Biggest Loser and Next Top Model where one winner will walk away with $100,000.


Mobile dominance continues

The SmartBuyGlasses Optical Group recently launched its updated mobile website across 33 domains after positive results in Australian market. 


The SmartBuyGlasses Optical Group turns to Pacific Prime to help manage their global health insurance needs.

Smartbuy glasses optical group wins big at ACBA's

Australian founded eyewear e-retailer SmartBuyGlasses have won the ‘business excellence award for business innovation’ at the ACB awards.



Looking towards Spring/summer '17

Keep ahead of the trends this winter and start thinking about your post-winter Ray-Ban look.


Explore our Fashion Bloggers shopping guide to London.

Eyewear Guide

Re-frame your style with the most coveted and unusual brands to watch.


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