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INTRODUCING ANNELI

Founded in 2011, "What I Bought Today" began its conception as a fun way to record Anneli's shopping adventures- she would have never imagined just how popular it would become, and how one little fashion blog could change her life. The now self-titled blog is a got-destination for fashion hungry readers. Covering a a range of topics from beauty reviews, style inspiration and interior design tips, AnneliBush.com is an ode to minimalist Scandi living. 

 

With an impressive eight years of experience in the fashion industry, Anneli brings a wealth of knowledge and industry insight to her content. Highlights of her career include roles with luxury labels such as Stella McCartney and Net-a-Porter, a leading luxury e-Commerce retailer. She draws from these experiences to create some of the most riveting and diverse blog content out there, and states that it was the diversity of her content that prompted the change in the blog's name. 

 

“As I was expanding my content by adding categories such as Wellness, Home, Travel etc., it made sense to move away from the shopping theme of my previous blog name.”

 

ON BLOGGING

“The blog started as a creative outlet, where I was able to express myself through writing and styling.”

Like many bloggers, Anneli Bush created the blog as a side project alongside her day-job working in PR and fashion marketing. Realizing that her full-time job was unable to fulfill her creative drive, her blog exploded onto the scene as she finally found a place to share her thoughts and insights about the fashion world. Through dedication and business-know-how, Anneli has managed to carve out a section of the blogsphere for herself- a feat that many still struggle to do. The mid 2010s saw a huge boom in blogging- suddenly it was no longer seen as a 'hobby', but a highly profitable occupation in a quickly 

growing sector of the entertainment industry.This drew in young, metropolitan men and women by the thousands, flocking to the online world hoping to reap success and fortune by selling their own brand. Understandably, the over saturation of blogs lends to self- doubt and discouragement. But its not all doom and gloom. Blogging has opened doors to personal rewards for the PR marketer-turned-fashion expert. Despite engaging in a digital venture, the thing Anneli finds most inspiring is the opportunity to meet and engage with her many fans on a more personal interface level.

“Sometimes, one can easily feel that you're not doing enough, or you're not good enough… Staying focused on your own path and your own voice is the main challenge.”

"The biggest satisfaction is seeing all your hard work come together, meeting so many amazing and interesting people, and really connecting with your readers!"

STYLE AND BEING STYLISH

 

“I love Australian bloggers such as Sara Donaldson from Harper & Harley, Jules from Sincerely Jules and Aimee Song from Song of Style. If you put all those three together; minimal chic, L.A cool and edgy – you have the perfect style concoction in my opinion.”

What is often forgotten is that behind every influential blogger are a whole host of influencers and role models who have inspired the author. Anneli Bush is no exception. These influences are clear in Anneli's own fashion vocabulary- her proclivity for picking out understated but subtly edgy pieces reflects the down-town LA aesthetic of her idols. Never too girly, but still retaining a feminity that borders just on the edge of tom-boyish, Anneli's personal style 

encapuslates the metropolitan cool-girl vibe. She favours a classic silhouette, but elevates each look by pairing classic shapes with statement pieces such as a leopard print jacket, or bold earrings. This minimalist sensibility is reflected in her blog's aesthetic; a restrained white background that focuses the attention on the photographs, with light pink text accents. 

EYEWEAR STYLE & TIPS

 

Whatever your style sensibilities, we can all agree that eyewear is an essential component of every fashionista's wardrobe. Endlessly versatile, eyewear can either elevate or transform any look; a pair of oversized Celine sunglasses adds a touch a drama to any outfit, and the kooky Miu Miu glitter sunglasses will embellish even the simplest of looks.  
 
We collaborated with Anneli earlier this year, after noticing the delectably stylish eyewear featured on her blog. She cited Ray-Ban as one of her favourite eyewear brands due to their vintage and timeless timeless appeal.

 

“I think they're classics (which I love), the shapes are easy to wear making them super versatile for most outfits”

 

To emulate her cool-girl style, Anneli recommends focusing on different colours and unusual combinations. 

“I don't follow trends, but I keep noticing more metallic and more daring style combos coming through! I definitely think metallic.”

Follow Anneli on her fashion jaunts here and check out her eyewear favourites above.

 

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