Our Value Collection is home to our widely loved exclusive brands, including: SmartBuy Collection, Arise Collective, Oh My Woodness!, SmartBuy Readers, and SmartBuy Kids. We know that your eyeglasses are a huge part of your everyday life - they need to suit your style, showcase your personality, and sit comfortably on your face. That’s why we created our Value Collection: based on offering useful, practical and affordable glasses online in the UK, completely hassle-free! Whether you’re searching for kids glasses, cheap prescription glasses, cheap spectacles or reading glasses online; our value collection has the best frames suited to you at a fantastic price. We aim to offer an unbeatable online shopping experience, with the ability to even try glasses online, check out our collection of cheap frames now!
Our eyeglasses brands
SmartBuy Collection
Our SmartBuy Collection has a great range of inexpensive glasses, starting from just £7! If you’re looking for cheap spectacles online, we make eyewear easy, offering the latest styles without the added price! Try our classic Ashfield round frame glasses, or Krupa pilot frames, or if you’re looking to make a statement, our Phobie tortoiseshell specs will elevate your eyewear wardrobe!
Arise Collective
Our Arise Collective frames are high-quality, stylish yet affordable eyewear that help promote building a better world. The collection supports social causes whilst providing eye protection for men and women. Despite the low price point, these cheap spectacles are crafted in Italy and are available in high quality acetate, titanium or metal frames. They also come with free 1.5 coated lenses, making them even more affordable. You can upgrade to our Arise HD Prescription Lenses and get the best cheap prescription glasses! You can feel even better about your eyewear purchase knowing that for every 1% of revenue, Arise will contribute 1% to environmental non-profits. Protect your eyes and support the planet now!
SmartBuy Readers
Rest assured that with our collection of reading glasses online in the UK you have lots of fabulous frame options to help you age gracefully. Our collection houses reading glasses for women and men that are high quality, modern and most importantly, affordable glasses. All frames are available in the following set prescriptions, for you to select based on your reading glasses needs: +1.00, +1.50, +2.00, +2.50, +3.00, +3.50.
With our extensive selection of cheap frames, your reading glasses don’t need to look dull! We offer reading glasses for women, men and kids, providing an inclusive shopping experience for the family! You can find a wide range of funky colourful reading glasses in our online store, such as our bold acetate M0403 frames, available in transparent green and stand-out red! If you’re looking for a classic pair of reading glasses, try our practical OR52 frames, which offer a stylish and professional look for everyday use.
SmartBuy Kids
Our SmartBuy Kids brand offers awesome glasses for cool kids! And although our kids' frames are small, they’re perfect for littlen’s with a larger than life personality. We understand that kids play, jump and trip - so it’s always a good idea to have an extra pair of kids glasses to hand for those unavoidable playtime moments.
Kids know fashion too, and they’re not afraid to show it! Our collection of kids glasses online in the UK is filled with bright acetate frames, metallic wire-rimmed glasses, and bold chunky animal prints for your little ones to choose from. Our Brianna square shaped frames are available in 10 bright colours, making them the perfect accessory for adding a pop of colour to your youngsters wardrobe! If round frame glasses are more their style, try our Rhi frames; they’re available in 5 colours and made from acetate plastic, making them extremely lightweight and comfortable for wearing everyday. Shop our fabulous range of kids glasses now!
Oh My Woodness!
Our Oh My Woodness! Brand was created in association with Eden Reforestation Projects, with the main focus to combat deforestation.Our collection is unique in that each pair of frames have been carefully designed to transform natural wood and bamboo into a stylish pair of glasses. Bring a natural element to your look with earth-toned frames, like our Antalya and Naujan Park models. The brown shades will bring warmth to your complexion! For each pair of frames purchased, a tree is planted, so why not purchase a sustainable pair of eyeglasses online and help combat one of the biggest problems faced today!
Try glasses online
We have hundreds of cheap glasses available in our Value Collection, so we know it can be a little overwhelming picking your perfect pair. That’s why we have the coolest tool you need if you’d like to try glasses online. Simply use our virtual try-on tool! Our virtual try-on tool will scan your face as you turn your head from side to side, and reveal your face shape within seconds. The feature will recommend frame designs in line with your face shape, and whenever you see a pair of cheap frames in the virtual try-on range you like the look of, hit the selfie view button to see a 3D image of you wearing the glasses. It’s just like an online mirror! We’ve got you covered for buying cheap prescription glasses, kids glasses, affordable glasses and reading glasses online!
