Brand Spotlight: Prada

By Klaudia Pasternak

Prada Logo

Prada, the famous Italian brand known for luxury, has been leading the fashion world since the early 1900s. What started as a small business, is now a world-renowned fashion house synonymous with high-end style.

Come with us as we take a closer look at Prada’s most famous eyewear designs

The history and legacy of Prada

Prada’s history can be traced back to 1913, when Mario Prada and his brother  Martino opened up their first leather goods shop – then known as Fratelli Prada – right in the middle of the prestigious Galleria Vittorio Emanuele II in Milan where they sold bags, trunks, and travel accessories.

Following the success of their shop, in 1919 the Italian monarchy took note of Prada’s exceptional quality, and designated it as an official supplier.

This endorsement significantly boosted the brand’s prestige and put Prada in the spotlight, also granting the brand the honour of featuring the House of Savoy coat of arms on its logo.

This chic addition not only elevated the brand’s status but also turned it into a hallmark of the Italian aristocratic upper-middle class.

Prada Logo

After many years of running his successful business, Mario Prada wanted to retire and aimed to pass on the family business to his son as he believed that his daughter’s place was at home rather than in the workplace.

Ironically though, his son showed no interest in the brand so Prada was passed on to his daughter, Luisa Prada. 

Luisa Prada ran the businesses for almost two decades until her daughter Miuccia Prada joined, making the brand even more successful with her iconic bag designs.

This accidental turn of events allowed the business to grow even further and debut in a variety of products and accessories. 

Miuccia Prada revolutionised the entire business by firstly introducing various ready-to-wear clothing collections in the 1980s and then launching an accessory collection which, followed by Prada’s first eyewear collection, with the help of the De Rigo Group.

Since then, the brand has experienced consistent expansion, gaining widespread popularity among many celebrities and winning the hearts of many fashion lovers.

Now, let’s take a look at the most iconic eyewear designs from Prada that turn heads with every glance.

Iconic designs

From rectangle to square, cat eye, and pilot glasses, Prada offers a diverse range of styles that cater to every taste and personality. 

With each frame, they turn “Nada” into “Prada”, transforming ordinary glasses into something extraordinary.

Rectangle frames

Rectangle Frames

Rectangular frames are known for their sleek and professional appearance, making them a popular choice for both everyday wear and formal occasions.

Prada provides a range of rectangular glasses in various styles and sizes, allowing wearers to indulge in the luxury and stylish allure that these frames offer.

This makes these Prada glasses a timeless accessory suitable for every season, solidifying their status as one of the most iconic designs.

Square frames

square frames

Prada is also known for its square frames, which are angular and provide more of a modern and sophisticated look.

Their sleek and bold design make them a staple accessory for fashion-forward individuals. 

Featuring a variety of lens colors, every pair of square frames stands out with its uniqueness while staying true to the brand’s aesthetic.

Cat-eye sunglasses

Cateye sunglasses

Prada’s cat eye sunglasses are recognised for their up swept outer edges which bring a touch of retro charm and feminine allure to any look. 

The sunglasses’ flattering shape, accentuates the cheekbones and adds a playful flair to the wearer’s style, making them an iconic pair.

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Pilot sunglasses

Pilot sunglasses

Prada pilot sunglasses offer not just timeless style, but also unparalleled comfort and durability.

Whether you’re seeking a bold statement piece or a refined everyday accessory, their teardrop-shaped lenses and thin metal frames offer a blend of vintage charm and contemporary style.  

Quality of Prada eyewear

Renowned for its exceptional quality and craftsmanship, Prada sets the standard for luxury in the fashion world.

Its hard-earned reputation stems from the premium materials used in their products and their skilled employees who use traditional craftsmanship techniques alongside innovative technology to create finely crafted pieces.

With its dedication to innovation, artistic vision, and high-end pieces, Prada continues to lead the industry, known for its iconic designs that transcend trends and shape the evolution of eyewear.

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