Brand Spotlight: Persol

By Klaudia Pasternak


Beginning its journey in the charming city of Turin, Persol has gained global recognition for its timeless style, sophistication and innovation. 

Join us on a journey through the history, style and appeal that define the brand.

Exploring the evolution of Persol

Persol, founded by Giuseppe Ratti, began its journey in the 20th century.

Drawing inspiration from his background in optics and engineering, Ratti purchased an optical store in the middle of the city in 1917 and created one of the most famous and innovative glasses manufacturers in the eyewear industry.

Ratti named these sunglasses Persol, stemming from the Italian phrase “Per il sole,” meaning “For the sun.” What set these glasses apart was the introduction of the “3-notch bridge,” a simple yet revolutionary design aimed at enhancing flexibility. 

This pioneering innovation transformed the comfort of sunglasses, marking a significant advancement in the eyewear industry.

Shortly after this discovery, Persol sunglasses gained popularity, attracting the attention of international celebrities, making the brand an authentic emblem of Italian style.

Throughout the 20th century, Persol’s popularity and reputation continued to grow.


The 649 model, an ever-present in the Persol collection that was first launched in the 1950s, became a truly iconic silhouette thanks to its appearance on the silver screen, further cementing the Italian brand’s status as one of the top players in the industry. 

Fast forward to the 1990s, Persol embarked on a significant chapter in its history with its acquisition by Luxottica. Since then, the brand has been a strong leader in the eyewear market. 

Unraveling the quality of Persol eyewear

Crafted with the finest materials and employing artisanal techniques passed down through generations, Persol eyewear stands as a testament to Italian luxury, and its eyewear goes beyond being a fashion statement. 

Aesthetics aside, Persol also places a premium on functionality and durability. 

Whether shielding eyes from the sun’s rays with polarised lenses or enhancing clarity with clear lenses, Persol ensures that each pair delivers both style and substance.

Persol’s commitment to excellence is deeply rooted in their dedication to quality control.


Each product undergoes thorough examination, guaranteeing unmatched quality and attention to detail in every aspect.

This unwavering commitment to quality not only upholds Persol’s reputation as a premium eyewear brand but also ensures customer satisfaction and trust in every purchase.

Choosing the perfect pair of Persol eyeglasses

Selecting a pair of Persol eyeglasses is all about finding the right balance of style and comfort.

With Persol’s diverse range of eyeglasses, featuring their iconic arrowhead hinge design, choosing the ideal pair of professional and sophisticated glasses becomes an exciting journey.

Whether your preference leans towards classic rectangular or square frames, Persol offers an extensive selection of designs and colours, including timeless options like black, tortoiseshell and metal, ensuring there’s a perfect match to complement your distinctive style.

Ultimately, what truly sets these glasses apart is the fact that they ensure maximum comfort, balance and a perfect fit without feeling restrictive.

Choosing the perfect pair of Persol sunglasses

When it comes to Persol sunglasses, wearers are also spoilt for choice with an array of styles and features.

The most popular frames from the brand are either their pilot or oval shaped sunglasses. These classic styles are loved for their timeless charm and top-notch quality.

In addition to their style versatility, Persol sunglasses also excel in shielding your eyes from the sun’s harmful UV rays

This proves invaluable for those who enjoy spending ample time outdoors. Whether you’re hiking trails, lounging at a park, or simply enjoying a stroll, opting for Persol sunglasses means you are not only safeguarding your eyesight, but you’re also prioritising your overall health.

The timeless appeal of Persol frames

The timeless appeal of Persol frames lies in their fusion of classic design and modern craftsmanship.

To this day, Persol remains dedicated to enhancing its existing frames while also venturing into new technologies and materials to advance its products further.

So, if you’re looking for quality and glasses that will stand the test of time, Persol might just be the perfect match for you.

Leave a comment

Your email address will not be published. Required fields are marked *