Sucess and Challenges
Josie recently became the Piz Buin Sun Ambassador of the Year, and was one of only five bloggers worldwide to be selected for the prestigious Johnson & Johnson Top Emerging Beauty Blogger Award. She attributes her success to the diversity of her content.
“ I don’t stick to one topic or subject, instead just writing about things that interest me”
Now a key fashion online influencer, Josie covers everything from look-books to advice articles on how to make your high-street wardrobe look high-end. Readers can follow her across an expanding digital domain that includes Instagram, Twitter, Pinterest, Facebook and more. Fashion Mumblr is written by a modern city-dweller for other modern city-dwellers; an oasis of soft pastel shades and covet-worthy, shiny products.
Success has not been without its tribulations however, and the London based blogger recalls the logistical difficulties of managing a full-time job alongside her hobby.
“I was having to turn down so many amazing blog opportunities because I'd run out of days holiday"
Despite the creative dry-spells, sleepless nights and self-doubt, the decision to take the plunge and turn blogging into a career has led to some enviable rewards, from “… dining from a huge table suspending from a crane high above London” to “kayaking under London bridge at Twilight.”
“I couldn’t be happier to be blogging full time; I have the most incredible experiences and being my own boss is the best!”
On Sunglasses and Style
Beyond its functionality, the sunglass has become a staple in every fledgling fashionista’s wardrobe; an essential statement piece to compliment every outfit. We were lucky enough to sit down with the blogger to discuss all things eyewear related.
“Eyewear completes a look. I feel instantly more confident when I’m wearing a great pair of shades, whether on my eyes or perched on my head."
Josie predicts a return of the cat-eye style sunglasses this year, since its classic shape lends to its versatility and wearability. On trends in general, she expresses a desire to see more embellishment.
“Autumn is always an opulent season, I would also like to see some pearls and other finer details.”
Follow Josie on her fashion jaunts here and discover her hand-picked eyewear favourites above.
