Jun

3

When Male fashion Goes Awry

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Robert Pattinson looks particularly ridiculous in these Ray Bans. Tsk, tsk. We would have thought he knew better than to dress like someone from the Geek Squad. They make his head look like it isn’t proportional, and the hat-glasses combo is a bit amateurish, even for him. We’d much rather see him in a more modern look, possibly Armani, that is also more adjusted to his age and stature. Additionally, his lighter hair could really use a dye job and we’d even go so far as to suggest a subtle goatee to really give him a more adult, more serious and edgy masculine look.


And another middle-aged man whose look could use some serious attention is the recent sell-out Luke Wilson, who spends his days doing cell phone ads instead of cinema. His recent weight gain and unflattering haircut leave many wondering if he has completely jumped off the deep end. And those sunglasses? Luke Wilson in these Carerra-like Von Zipper shades just makes himself look more contrived and fake than he normally comes across. While he had his heyday in films like Idiocracy and Old School, the poor man has hit Hollywood rock bottom, and his fashion is acting as tell-tale signs of a quick decent.


Russell Crowe in Bvlgari looks acceptable, especially with the new Robin Hood haircut. However, as this action star ages, we were hoping to see him keep some fragments of his youth with more lively fashion. Despite this, we like the look and would also recommend Serengeti for this Hollywood wonder.

May

7

Top 5 Ways to Look More Hip

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Spring is here! And what better time of year to reinvent yourself than when the plants and animals around you are doing likewise? This season, looking hip and cool may be the focus rather than youthfulness. This is a bit harder to achieve than youth, because being a hipster is a lifestyle choice, and involves small choices on a day-to-day basis.

First thing to tackle is the wardrobe. Through out your high-brow eyewear and slip on a pair of Ray Bans, or else a lesser known brand with all the street cred, like Alexander MacQueen or Smith. You’ll want to start shopping at thrift shops now. Try to find the most ripped up, low-rise jeans in the store, and grab a few used T-shirts as well. You can class this up by wearing designer, leather shoes and jacket, and doing your hair up 1920’s style. That’s how a hipster rolls.

The next thing to tackle is your diet. Hipsters are vegetarians. You’ll have to get rid of the meat for the season, and anyways killing animals for food is wrong—isn’t it?

Next its time for your attitude make over. Stop reading the papers, stop being informed, stop caring about politics, economics and health and focus 100% on environmental issues, celebrity news and random tid-bits of information also known as useless trivia.

Fourth, lets tackle your mode of transportation. Stop driving and only use public transport. You can use the tube, or else hop on a rickety bicycle and peddle yourself from A to B. To look fashionable while doing so, you’ll want to find a cool, retro helmet and biker’s gloves. Don’t forget to tuck your jeans into your socks.

Five- You can look the look, now talk the talk! Good luck, hipster!

Apr

3

Tag Heuer launches Maria Sharapova Sunglasses Line

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Tag Heuer has announced the imminent launch of a new designer line of eyewear modeled after the athletic and fashionable life and style of Tennis superstar Maria Sharapova. This isn’t the first time Tag Heuer has had celebrity assistance in designing or endorsing a new line or eyewear, but this is a unique situation given Sharapova’s elite status in the fashion and sporting communities.

The sunglasses come in two styles, an aviator design and a larger, more fashionable oval-eye design. Sharapova’s signature is etched into the lenses while the Tag Heuer logo is bold on the left temple bar. The color options are limited to three, but with designer eyewear like these a lot of thought went into the color choices. You can purchase your own exquisite set in black with gradient or grey lenses, or in ivory with blue lenses. Two other options are tortoiseshell with brown lenses or eggplant with pink lenses. All of these design choices can accompany a broad range of outfits and designer looks, and were limited to these specifications based on today’s hottest fashion trends as well as Sharapova’s lifestyle and sophisticated charm.

In Britain’s For Him Magazine FHM, Maria Sharapova ranked 7th as the most eligible bachelorette in regards to looks and wealth—both of which Maria is greatly endowed with. She was ranked the highest paid female athlete in the world, pulling in $26 million a year, USD. And her endorsements make a luxurious lifestyle easy for this beautiful Amazonian athlete. She has won three Grand Slam championships as well as several smaller tournaments, and is one of Tennis’ most visible and reliable spokeswomen.

Mar

11

Amy Williams’ Gold Medal

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Amy Williams is more than an Olympic Gold Medalist (and, so far, the only one Great Britain has for 2010). Heralded as a true role-model, ‘Curly Wurly’ Williams is also a fashion-forward (as in Prada and Dior) PhD student. At age 27, she has achieved a great deal with this gold medal victory, her upcoming dissertation and has earned respect and awe from fellow athletes and spectators alike. As the gold medalist in women’s skeleton bobsledding, she has sparked the fire of many male hearts while putting her younger female peers in awe at her multitasking ability. Although fashionable, smart, athletic and talented all at once, Williams is finding her win a bit dogged.

But this year the win was marred by an ongoing controversy over Williams’ helmet, which the American coach says is clearly illegal. Rules stipulate that helmets cannot have ridges, yet Williams’ has several along the sides, clearly designed to increase aerodynamics. Since the American racer has spent 10 years in training and was slated to win (and came in second by a mere 0.10 seconds) it is understandable that the American’s emotional state may be a bit skewed. However, the Canadians followed suit in protesting the helmet. The Olympic board has ruled that Williams’ helmet obeys regulations, despite the ridges, and allowed her to race in the improved but apparently legal headgear.

Nevertheless, we love Williams for her fashion sense and her ability to rock on and off the ice, in school or in work, and is definitely a well rounded person and a great British role model.

Feb

19

Alexander McQueen’s Death Mourned in Fashion World

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Alexander McQueen has passed away at age 40 as an apparent suicide victim after suffering the devastating loss of his mother and, three years prior, the suicide of his mentor Isabella Blow. With loss and depression surrounding the fashion designer, he was overcome on February 11th, a day before his mother’s funeral. He is survived by his father and siblings, but had no children of his own and was not married.

McQueen was famous in the fashion world for his creative and shocking designs. He once launched a collection called highland Rape, which features tailored silhouettes and low-cut pants called ‘bumsters,’ so low in fact that crack was showing on several models. This shocking and daring design, rather than being shunned, was accept en masse and spawned the low-rise denim fad that continues to this day. While many of his designs seem to be so farfetched that they remain firmly outside the ready-to-buy category, his costumes are the inspiration of lower-level designers who then prep his elaborate designs for mass consumption. The bumster, for example, will remain McQueen’s most obvious gift to the world of daily fashion in that low-rise jeans and dress pants still outsell other types of pants for younger men and women in Europe and America.

Scoff if you must at high fashion, but realize that innovators like McQueen directly resulted in the shift in silhouette, the bumster elongated the leg and changed which parts of the female body were emphasized. In a way, he changed the way women were admired.

Sep

14

Why Ray Bans are Cooler than You

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uk0914.JPGDid you know that Tommy Lee Jones wore Ray Bans in MIB I and II? Well, the RB2030s from the first rendition looked smashing on the aging icon, while the Predator Ray Ban’s in MIB II made him look like the returned hero-gone-postal that he was. Will Smith wore Ray Ban’s throughout both films, and as he said, “the difference is, he made them look good.”

Can you think of anyone more badass than Keifer Sutherland, who rocks us yearly in the TV series 24? We can’t either. In fact, we think that Jack Bauer would mentally cripple anyone who thinks otherwise. He looked smashingly hot in Ray Ban Aviators 3025s, just more proof that Ray Bans are the coolest shades on the market.

Have you ever thought about upping your sex appeal by working as a bartender? We have too! We got the idea from Tom Cruise, who wore Ray Ban 3362s to up his own sex appeal (thus topping even himself). He wore Ray Ban Aviator 3025s in Top Gun, which makes these sunglasses literally the coolest thing of the 80s.

Jamie Foxx wore Ray Ban Wayfarers in the film Ray, where he played icon Ray Charles. The fact that Ray Charles wore Ray Bans should make them good enough for you, no matter who you are, but the fact that Jamie Foxx also wears them really ups the coolness factor.

Regardless of who you are, if Ray Bans are good enough for Tommy Lee Jones, good enough for Keifer Sutherland and good enough for Jamie Foxx and Ray Charles, then they are good enough for you!

Aug

14

Celebrity Kid’s Sunglasses

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uk0814.JPGDakota Fanning, the inspired young actress best known for her role in ‘I am Sam’ has donned a pair of very unsurprising Ray Ban Wayfarers. The style is youthful, bright and yet fashionable, all the things a child star content on using her youth to her advantage when landing amazing roles that are well above her age bracket. She has proved her competence more than once as a child star, but this overachieving kid is quickly turning into an adult who will have to face the reality that looks, more than talent and skill, are what land the big bucks in Hollywood.

Ray Bans seem to be in season for the youthful tweens, as Hayden Panettiere, of Heroes, has been spotted in all of Ray Ban’s biggest styles, including the Wayfarer, Aviator and Clubmaster. While the style is a bit heavy for Hayden’s features, the look is a decidedly middle-road one, where Hayden will not raise too many eyebrows for being overly womanly too soon, and yet avoid looking too childish, as Dakota Fanning sometimes does.

Hillary Duff, who bean on the Nickelodeon channel, has found herself at an age between adulthood and childhood. While other child stars have taken the less controversial approach of extending their youth and thus elongating their careers, Hillary Duff has thrown caution to the wind by wearing ever more revealing clothing and designer eyewear from Dior. She even wears the ever risqué Dita sunglasses as well as Chanel.
Teenaged stars who get their start early on tend to fizzle out unless they play their cards right. It seems as though Hayden may be a one-hit-wonder while Hillary may fizzle out as too ‘cliché Hollywood’ to be of any usefulness in cinema or music. Dakota, however, shows promise as a serious actress who is not yet type-cast nor overly ‘typical’ of the female elite.

Aug

4

Dual-gender eyewear

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uk0804.jpgCorey Feldmen, seen here in a women’s Bvlgari design at the Michael Jackson memorial service, exemplifies the very best of dual-gendered eyewear. These shades, which are part of the female collection, make 80s star Corey Feldmen appear sharp and modern, a real 21ct century look for the has-been icon. Many Bvlgari designs can bridge the gender gap thanks to their modern, clean-lined approach to style. Meanwhile, the jeweled designs on the temple bars are not overly flamboyant, and thus appropriate for any secure male.

Ray Ban Wayfarers are another dual-gender design that are popular across a broad spectrum of personalities and characteristics. From Mary Kate Olsen to the Blue’s Brothers, Wayfarers have remained a fan favorite since their inception. With a classic look, durable frames and sure-thing fashion, Wayfarers are sure to stick around for years to come both in the female and male fashion realms. Ray Ban Aviators are also a popular favorite for men and women alike; both Angelina Jolie and her hubby Brad Pitt have Aviators on hand for sunny days.

Some brands, like Police Eyewear, manage to create a design with both a male and female model so that women can enjoy the same fashion as men, but fit to their smaller facial features and scaled to size. This makes Police a real competitor in the eyewear industry where some labels, like Dior, have women’s specific designs that are definitively feminine.

So, if you are a woman who loves the clean lines and simplicity of men’s eyewear designs then start your search with Ray Ban, Police and Bvlgari, where gender is less a defining character than pure, unadulterated fashion.

Jul

29

What Hollywood’s Men are Wearing

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What good would a fashion review of Hollywood be only one gendered? In tandem with the article on what women in Hollywood are wearing, he is an update on what’s hot for Hollywood’s men. The consensus, as dictated by the stars, is that D&G as well as Tom Fords have risen in popularity of late.

Brad Pitt, the heartbreaker of the 21st Century, was photographed last week in Dolce and Gabbana 2064 Aviators after an embarrassing incident where his motorbike broke down and he was forced to hitch a ride with one of the paparazzi following him. Though he is a fashion icon, Brad Pitt is known for the casual way he manages to start new trends. Naturally, anything looks nice on Brad Pitt, and the D&G aviators are no exception.

Another heartbreak, Johnny Depp, was photographed late June in Tom Ford Max Blacks, a small, circular lens with minimalist frames that give Depp the intelligent look of a retro sexy scientist. This man of mystery has every heart in the western world swooning. He is so fond of Tom Ford’s accessories; he donned an entire Tom Ford suit for the recent premier of Public Enemies.

Peter Andre, an icon in his own right, chose a surprisingly risky sunglasses look in the Dolce and Gabanna 6033 sunglass model in Red, which look amazing on his physique, despite the obvious strain of his recent separation with Jordan. This is the second big D&G splash in the men’s Hollywood accessory saga in recent weeks, marking the brand as a rising star among confident, sexy men.

Jul

24

What Hollywood’s Women are Wearing

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uk0724.JPGWhen it comes to emulating someone for fashion, Hollywood is the best place to look for tips on coming trends and lasting fashion. For instance, to know that Chanel is surpassing Dior as the go-to shade for Hollywood elites takes a fashion-forward mindset few are willing to commit the time to. Lucky for you that we’re around to disseminate that information. Here is what the best and brightest in Hollywood are wearing this summer.

Eva Longoria is rocking Chanel, though a former Dior diehard, she is bringing new weight to the look with her Latin-American charm. The Chanel look, which used to attract mostly upper-class women as a proper diplomatic style, has branched out recently to include a whole new demographic of sexy women, including a diverse range of ethnicities and backgrounds. For a design once known only to a select few, the brand has proven its worth by expanding into new markets. Chanel is expected to be big this Fall as a comeback kid.

The Louis Vuitton Millionaire style is in high demand in Hollywood, with stars going so far as to acquire the rare shades and plan their wardrobe around the shades. Paris Hilton, Amber Rose and Rihanna are pictured here wearing the much coveted shades. Louis Vuitton’s Evidence style, more popular with men, has exploded on the fashion scene recently with stars like P Diddy, Ludacris and Sean Kingston cashing in on the stylish, gold-studded look.

Oliver Peoples sunglasses are making waves with the likes of Vanessa Minnillo and Nick Lachey sporting the every-traditional brand. Men should check out the Nitro style, while woman can get fashionable with the Guiselle style.

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