Oct

18

Red, the color of love, rage and fashion

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It’s hard to imagine a world without red. Red Jimmy Choo, red Prada, a cycling community without red cycling pants and Nike shades. Red is defiantly the color of passion, rage and love … and most importantly, of high fashion.

Colors mean different things to different people. But whenever you think of high fashion you think of red. There is not only a shortage of red in the world aside from fashion and passion, but you’ll find it difficult to dress in higher fashion without the color red. Isn’t that what mot guards wear? Isn’t it what armies wear to signal their excellence? There is no doubt that red is the single most emotional color in the spectrum.

Some of the best brands for red include Prada, Jimmy Choo, Alexander McQueen, Ed Hardy and Dior. Any of these brands will have lush, passionate red designs that will impress your friends, and look snazzy with any wardrobe. For sports wear, Nike does it unparalleled in terms of bright red hues and simple, clean lines. For simple designs that really pop, this is the brand to go for sporty looks. You’ll find nothing compares to a simple pair of Nike shades, and they have eyeglasses, too. You can stay sporty year round.

Wearing red can signal a lot of things, but one thing it means for sure is confidence. Slip into something red and your eyes pop, your confidence boosts and people see a slight tilt in the chin. Perhaps that is why it’s the color of fashion.

Jul

1

Bolle – Women’s Best Sunglasses Choice

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For many years, active women have had to choose between the fashionable designer eyewear that is fragile and chic, and the durable but often cliché look of active eyewear like Oakley’s older models and Nike’s bright athletic lines. Now women have the choice to have fashion and athletic performance-enhancing sunglasses in one bundle. Bolle sunglasses are both fashionable and practical, and the ideal choice for any warm or cold weather low-impact sport.

One of the prime benefits of Bolle sunglasses is their durability. With high-quality materials and impact-resistant lenses, Bolle sunglasses have the sturdiness to withstand mild impact, scratches and extreme weather conditions. The lenses are usually outfitted with anti-scratch coatings as well as anti-fog and anti-moisture coatings that keep your vision clear in any weather and in most tough terrain.

Meanwhile, when you put your skis on the shelf for summer, or slip your hiking boots under the bed for a brief break, your Bolle sunglasses will still look right at place with a classier wardrobe. The designs are meant to be versatile and chic, no matter what clothing you accompany them with. You’ll see lots of celebrity sportswomen wearing their professional goggles on the slopes and Bolle sunglasses off the slopes. You’ll find celebrities along the California beaches wearing Bolle, as well as bikers in downtown London who pack away their bikes after the weekend in exchange for briefcases and suits. And there are several models that look great on female athletes and businesswomen regardless of which activity one is participating in at the time.

May

14

Fashion Inspired by the World Expo

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Modern fashion is something to be surprised by. While we expected 2010 to feature flying cars, interaction with aliens and everyone wearing skin-tight, vinyl jumpsuits that just isn’t the reality. We’re still wearing Ray Ban Aviators, we still drive Ford Automobiles run on oil, and we still have to walk rather than float from place to place. Essentially nearly every glimpse of the future provided by literature and film was wrong.

There is one area of global culture, however, that has continued to advance even while others have stagnated. Fashion, for example, has continued to expand and push the limits of design, as has architecture. We live in an age of experimentation on both creative fronts. The Shanghai World Expo is a great example of the innovation and creativity possible in architecture. And we can see fashion modeling itself after this forward-looking discipline. Ready-to-wear clothing at top stores like H&M are not only fashionable, but they defy the old idea that ready-to-wear clothing could not be fashionable as well as mass produced or accepted by western culture.

Design houses like Prada, Gucci, Versace and others are now reassessing the ready-to-wear markets and branching out. Even Wal-Mart in the USA has designers doing their $7 shirts. With the ready-to-wear market expanding, these designers are taking a page right out of the architecture book and making modern design, clean lines, infusions of shapes and colors and sheer creativity to the masses. You can expect more fashion reminiscent of the pavilions at the World Expo to appear in stores near you. Expect Asian influences, clean and fresh lines, huge statements done in unique ways, and accessories that are bolder than ever.

May

7

Top 5 Ways to Look More Hip

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Spring is here! And what better time of year to reinvent yourself than when the plants and animals around you are doing likewise? This season, looking hip and cool may be the focus rather than youthfulness. This is a bit harder to achieve than youth, because being a hipster is a lifestyle choice, and involves small choices on a day-to-day basis.

First thing to tackle is the wardrobe. Through out your high-brow eyewear and slip on a pair of Ray Bans, or else a lesser known brand with all the street cred, like Alexander MacQueen or Smith. You’ll want to start shopping at thrift shops now. Try to find the most ripped up, low-rise jeans in the store, and grab a few used T-shirts as well. You can class this up by wearing designer, leather shoes and jacket, and doing your hair up 1920’s style. That’s how a hipster rolls.

The next thing to tackle is your diet. Hipsters are vegetarians. You’ll have to get rid of the meat for the season, and anyways killing animals for food is wrong—isn’t it?

Next its time for your attitude make over. Stop reading the papers, stop being informed, stop caring about politics, economics and health and focus 100% on environmental issues, celebrity news and random tid-bits of information also known as useless trivia.

Fourth, lets tackle your mode of transportation. Stop driving and only use public transport. You can use the tube, or else hop on a rickety bicycle and peddle yourself from A to B. To look fashionable while doing so, you’ll want to find a cool, retro helmet and biker’s gloves. Don’t forget to tuck your jeans into your socks.

Five- You can look the look, now talk the talk! Good luck, hipster!

Apr

23

Youthful Sunglasses for all Ages

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Youth and vibrancy are two of the most sought after physical and mental traits. Naturally, you are only as old as you allow yourself to feel, but in other’s eye you are only as old as you look. Take Lance Armstrong, for example, he slaps on a pair of Oakley sunglasses, tight pants and a smile and suddenly he is 25 again. Stay youthful and young by dressing and acting the part—you’d be surprised how much a few changes in your wardrobe and routine can affect your entire outlook.

Looking the part. Try making a few minor changes in your wardrobe this year and see how that can alter your mood and outlook. First, do something new with your hair. If its always been short then grow it out. If its always been straight then perm it. Do the opposite of ‘you.’ Second, treat yourself to a few designer items that will make you feel special and youthful, like the ever-classic Ray Ban sunglasses, or that necklace from Tiffany’s you’ve been coveting. Whatever it is, go youthful and go all the way. You deserve it.

Acting the part. When you wake up in the morning, don’t let yourself become aware of your aches and pains, instead, think of all the parts of your body that feel good and well rested. Starting your day off with a good attitude will help you feel young again. If you are hanging around with people who always complain about their age, you need to consider finding a more youthful crowd. Who you are friends with can say a lot about you, and can affect the way you view the world.

Dec

19

New Advancements in Female Athletic Gear

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Oakley’s new sunglasses, ENDURING, were made with women in mind. They were shaped specifically for the female athlete and come in five different colours; Damson, Metallic Black, Pearl White, Lipstick Red and Cinder Red, as well as with interchangeable lenses to combat weather and the environment; the ultimate in sporting sunglasses. ENDURING are prescription capable. With a comfortable fit, ENDURING is shaped with closely fitted lenses that allow for clear and precise peripheral vision and adjustable nose pieces. They offer not only high quality design, but are impact resistant with full UV protection.



Oakley’s trademark lens coating prevents smears and vision impairment, the technology, termed HydrophobicTM, makes ENDURING the top choice for women in sports. They have a lightweight frame that creates a more natural feel and the advanced shaped lenses are more useful in various sports, permitting the wearer to have even more freedom. ENDURING is styled specifically for women and offers a uniquely feminine look. Athletes hail the design, as Annika Sorenstam attests, “This is sports eyewear made specifically for women by women. I’ve never worn sunglasses this comfortable. They just feel right, and with the incredible lens technologies that Oakley has perfected, I know I have the best possible vision on the course.” And Lolo Jones similarly stated: “Oakley has created this first-of-its kind product that is optimized with attention to detail in every aspect. They recognize that women demand the best products, and they consistently listen to our performance needs to inspire innovation after innovation.” Women now have their own high-performance Oakley shades.