Dec

23

Why Darker Frames are In

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Darker frames, like those Billy Holly made famous when he punched the sunglasses lenses out of his Ray Ban Wayfarers, are in style for beautiful women. If you are like many other fashion followers you’ve probably been wondering why and where this trend started. Here is our opinion.

Ugly Betty was an instant hit. Many young women can empathize with Betty, an ambitious and kind young woman who tried to make it in the fashion world despite her apparent lack of fashion. Women empathize with her because most women feel awkward and unsure about fashion and feel judged by those who they perceive as fashion-forward.

Tina Fey makes the working woman cool again. With the success of 30 Rock, Tina Fey has stepped into the mainstream. Her sexy look is complemented by thick black sunglasses which help her look sophisticated and sexy, despite the jokes her on-stage coworkers harass her with. Women love Tina’s sense of humor and ability to cope with being a working woman in a man’s business.

Female politicians are coming to power. With the success and respect for politicians like Janet Reno, Hillary Clinton, Sara Palin, Madeline Albright, Angela Merkel, etc. women are idolizing a new kind of female heroine. These women get to powerful positions with intelligence, hard work and determination, and the recent surge in more conservative clothing and black frame glasses pays homage to their successes.

Women want to be taken seriously. Despite the successes of women in the last generation, many still feel their chances are hindered by their gender. Dressing and acting professionally helps advance the female cause, and the professional-looking librarian eyewear helps women look the part.

Dec

16

Contact Lenses in Winter

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Everyone who wears contact lenses knows that winter is a rough month on the eyes. With the colder weather comes dryer skin and eyes, meaning contacts can rub and scratch when the air is drier. Here are a few tips to easing your winter eye pain this season, and enjoying those contacts you’ve come to love.

With disposable contacts you can put in a fresh, clean pair each morning, ensuring no residue from the previous day is left clinging to your contacts. Try Acuvue one day disposables that come in a box of 90, meaning you won’t have to worry about replacing your box for several months. For extra moisture during the winter, check out the Acuvue 1-Day Moist package with 30 lenses, which help hydrate your dry eyes all winter long.

During the winter many people forget to take care of their eyes and protect them from the sun in the same way they do all summer long. The sun is actually more dangerous in the winter because there are fewer trees to block rays, and with snow the sun can reflect off the ground into your eyes. For a new way to stay protected, check out AcuFresh’s 400 UV Protection contact lenses, which really make damage from the sun next to obsolete.

For people with eye related medical conditions, check with Optix to see if they have contact lenses that help ease pain of damage caused by stigmatism, cataracts or other diseases. Optix has specific lenses designed to hydrate your eye while providing increased vision, but also gentle enough to wear on weaker eyes.

Dec

9

Sunglasses for Fun

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Just for fun, check out Ray Ban’s recently released Clubmaster series that is brighter, livelier and flashier than ever before. They come in bright colors like red, blue, yellow and green with gold trim to really up the jazz factor! If you are wearing sunglasses not to protect your eyes, but to enhance your wardrobe and spice it up with a bit of fun and flare, than Ray Bans are the best way to go!

Another key “fun” brand is MiuMiu, Prada’s new brainchild aimed at the world’s youth. You’ll find MiuMiu’s designs fun, catchy and bright, and exactly what the doctor ordered for winter. To really liven up a dull winter jacket and scarf combo, slap on a pair of bright MiuMiu sunnies and shirk off the season’s glum.

For men, futuristic cool is all the rage, and it’s fun, too! Check out Police’s sunglasses that are as sharp as a tack and ready for any party scene. While many don’t consider wearing sunglasses in winter, it is just the accessory to spice up your drab outfits and make a statement.

If all else fails, and you are not in the mood for fun, youthful color and glamour, then check out the tried-and-true brands of yesteryear that have reinvigorated their designs with modern umph and wow. Tom Ford sunglasses, which your mama may well own a pair of, have reinvented themselves with newer, clean and youthful designs named after Hollywood celebrities. You’ll love the Jennifer, and who doesn’t love the Whitney.

Dec

2

Tis the Season for Giving

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Christmas is neigh upon us as fall draws to a close and the leaves on the ground are covered in frost in the early morning hours. While many do not consider winter a fashionable season, Prada begs to differ. Winter fashion is one of the key markets for the designer apparel and eyewear industries, where winter specific items are as hot as the nights are cold.

Winter eyewear is especially popular with designer brands like Prada, Gucci, Dior and Versace, who have designed whole outfits around their winter eyewear. Without the leaves on the trees, there is nothing to stop the sun’s harsh rays, and the snow, ice, sleet and rain only act to reflect light into the eye all winter long. Instead of straining all season this year, hop into a classy pair of designer eyewear.

Winter specific sunglasses are usually plastic, as metal frames could freeze or become cold against the skin. Likewise, they are light weight, with smaller temple bars so that wearing a hat or ear muffs over the sunglasses will not put extra pressure on your ears.

Giving the gift of designer eyewear is a great way to help your loved ones stay fashionable, protected and chic, and to give a gift that they don’t toss in the closet and never use again. When buying sunglasses for a winter gift keep in mind your recipient’s hair and eye color, doing your best to match the sunglasses to the person. For darker skin, hair and eyes it is best to go light with eyewear, usually white, silver or bronze. With lighter skin, hair and eyes a safe bet is to go dark and simple or with a safe color like blue, brown or black. When in doubt about what style will fit your friend’s face, remember that with fashion even if it doesn’t suit 100% they will still rock the show because of the brand’s power and the power of the look.

So, in the words of Charles Dickens, “God bless us, everyone!” and happy shopping this holiday season!